What is SEO?


Types of SEO

Off-page SEO factors

On-page SEO factors

Holistic SEO



SEO is usually the process of optimizing a website to achieve a higher position in the search results of the search engines. The main goal of SEO is to work on increasing the rankings in the organic search results. If you want to gain more traffic for your website, you should definitely work on Search Engine Optimization. It is a great marketing technique and it can ensure the success of your business.

Search engine optimization is one particular process that helps internet users find the information they need, through search engines, rather than having to search through random sites. SEO focuses on traffic and search engine optimization marketing aims to achieve a greater level of traffic through traffic. Both methods aim to get web pages ranked higher in search results. SEO is a long-term internet marketing strategy aimed at getting a website noticed in the search engines. Marketing focuses on building a website’s backlinks, as well as employing specific tactics such as Pay Per Click marketing and contextual advertising, and e-mail marketing.

Keyword marketing, in SEO, is one particular method that can help a company be more successful with its marketing campaign. A keyword list can be generated and used to promote a website that deals with a certain product or service.

Search engine optimization will require the site owner to make use of specific web hosting tools. The tools include Meta tags, anchor text, and HTTPS. SEO also needs a quality domain name, a good internet host, a quality domain service, and a responsive web host, among others.

One of the major aspects of SEO is creating a site map. A site map is one of the basic building blocks of SEO. The map is an overview of the main pages on the site. The map gives the user an idea of the whole site and what to expect.

Types of SEO:

The search results rankings can easily be found out by Google’s algorithm. Google’s algorithm is a secret but years of experience in Search Engine Optimization can provide a general idea about the most significant factors. Google’s algorithm has two basic categories factors: 

Off-page SEO factors: 

Off-page SEO factors are usually the factors that consist of links from other websites including social media websites, and other marketing methods happening outside of your original website. It is a little difficult to influence the off-page SEO factors. The major off-page factors include the quality and amount of links that point towards your website.  If you have a number of links of good quality, you will definitely have more traffic on your website.

On-page SEO factors

On-page SEO factors have a lot of impact on the ranking of your website. All of the things of your website which you have access to and can influence directly are included in the on-page SEO factors. Technical aspects, content-related aspects (which include the structure of the website), they are all the on-page SEO factors.  

One of the other on-page SEO factors includes the competition of yours within your particular industry. Your competition has a lot of impact on your rankings. So you need to be really careful about keeping yourself updated with the competition.

Holistic SEO:

Holistic SEO (Search Engine Optimization) means working on all the major aspects of the website to get a higher rank in the search engines. The main target is to make your website successful and get a good place in search engine results. You can’t make a fool out of google so make sure that you use a flawless long-term strategy. If your website is really good, it will automatically appear in the top results. The main goal of google is to provide accurate results to its users so now it’s your job that you make your website legit, useful, accessible, and easily available.

To top it all off, Google just like any other company wants to make money. For doing that they have to make sure people keep using Google’s services. So if your website is good within the market, Google will list your website higher in the search results.  In addition to this, Google, of course, wants to make money. To achieve this, they have to make sure people keep using Google. This means that they’ll have to show people the results they are looking for. So if your website is the best in your market, Google wants it to rank high in the results. A good SEO strategy will also help you maintain your rankings in the search results. Everything on your website should be of high quality including the user experience, the content, and the graphics. You must develop a holistic SEO approach if you want good rankings in the search engines.


You can use keywords that are popular and they have to be related to your products or services as well. You can always hire an SEO expert to get the job done for you. Always keep in mind that you have to be really smart while adding the keywords in your content or anywhere on the website. If you add too many keywords, the search engines can identify your website as spam and that will not be good for your business. You can get online SEO training courses too if you’re not very confident with your strategy.

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Local SEO landing page.


There are two key elements to consider here

1. Local SEO ranking factors.

a.      City, state in landing page title

b.      Click-through rate from search results.

c.       Topical keyword relevance of domain content.

d.      Quality/authority of inbound links to landing page URL.

e.      Product/service keyword in landing page title.

f.       Page authority of landing page URL.

g.      City, state in landing page H1/H2 tags.

h.      HTML name, address and phone number (NAP) matching location NAP.

i.        Load time of landing page.

j.       NAP in hCard/Schema.org on landing page URL.

k.      Geographic (city/neighborhood) keyword relevance of domain content. 

2. The perfect landing page.

a.      Ad copy & context.

b.      Page headlines.

c.       Product features.

d.      Product benefits.

e.      Location map.

f.       Call(s) to action.

g.      Social proof.

h.      Your team.

Design of Local SEO:

1. Narrow down your target audience and figure out where they are located.

2. Use metadata:

3. Optimize your page for mobile users:



Local SEO usually works best for businesses that have physical locations. It can work for online businesses as well, though. For making local SEO work, it is important that you optimize the landing page in such a way that it ranks for the surrounding areas so that the audience you plan to target can find your store or your website easily. You need to combine local SEO with organic SEO to dominate geographic locations with relevant geo-modified keywords.

There are two key elements to consider here:

  1. Local SEO ranking factors
  2. Landing page conventions

We want to create a perfectly optimized page from a Local SEO perspective but also a fine-tuned lead generation mechanism. These pages should allow the user to achieve their goal — much like a traditional lead-focused landing page.

1. Local SEO ranking factors

The following are the ranking factors that are relevant for local SEO landing page optimization:

  1. City, State in the landing page title. Easy enough — let’s make sure the page title is optimized!
  2. Click-through rate from search results. This highlights the importance of relevance and a well-optimized title + meta description.
  3. Topical keyword relevance of domain content. It might be a challenge to make the whole domain relevant for the keywords you are targeting on a single landing page, especially if you are a multi-location business with separate pages for each location. But you can certainly ensure your whole domain is relevant for the service keywords. If you only have a handful of locations, ensure you mention them on the service pages, or at the very least link to your “our locations” pages on all service pages. Create a clear link between service and location for your users and the search engine.
  4. Quality/authority of inbound links to landing page URL. This is a given, and if we have a local link, then we should point it to the local landing page. This is only made easier when those landing pages are of a given quality.
  5. Product/service keyword in the landing page title. This is a no-brainer, and the page should be titled for the big terms we want to rank for.
  6. Page authority of landing page URL. Some authority will be inherited from the site, but often it takes some direct link-building to this page to help move the dial — so the better the page, the easier it is to build those links.
  7. City, State in landing page H1/H2 tags. This is just more common sense, and if you can mention what you do and where you do it in your landing page header tags (heading or sub-heading), then it will only help with relevancy.
  8. HTML name, address and phone number (NAP) matching location NAP. More common sense, and if we want Google to trust the address, we should use it consistently on these two key locations.
  9. Load time of landing page. Slow pages annoy users. So keep your page fast and lean so it works well on mobile phones and skinny data connections.
  10. NAP in hCard/Schema.org on landing page URL. This is really one of those one-percent ranking factors, but if you can mark up the NAP so Google can use it and display it confidently, then it will only help.

2. The perfect landing page

Much of the landing page science comes out of the PPC industry. After all, if you are paying to drive traffic to a given page, then you naturally want to squeeze every last bit of performance from the page. There is no absolutely perfect layout, and the right page is going to very much depend on what is being promoted; however, we can take some guidance from time-tested best practices.

  1. Ad copy & context: This is pure PPC perfection, but using landing pages allows for super-tight messaging between the ad and the page. It certainly does not hurt to consider the context here and the language your users will search with before they hit your page. Align the language and pump up the conversion rate. Local SEO has some parallels, as we are generally quite narrow in the targeting, with keywords and location is the key.
  2. Page headlines: Your page headline should layout your positioning and engage the user. A primary headline can often be backed up with a secondary headline. This should be a clear and concise delivery of your unique selling proposition (USP) and value proposition. Let someone know exactly why they should do business with you over the myriad other businesses jostling for their business.
  3. Product features: We will need to list the specifics of the product or service; exactly what you do. This is to explain to your customer exactly what your service entails and to help cover all variations of how a customer may search. If you are a 24-hour emergency locksmith with no call-out charge, then make sure you detail this on the page.
  4. Product benefits: This is old school marketing sauce: Detail the features, but extol the benefits of your product or service. Really explain how your service will benefit the client. How you will take away their pain and what they will gain. This is the emotional component to your sales copy which pushes the user to get in touch. Ignore this at your peril.
  5. Location map: We are focusing on location landing pages here, so we want a map detailing where you are or at least where you service if you don’t have a local address. Ideally, this map should provide driving directions so the user can be guided in.
  6. Call(s) to action: We need a strong and clear call to action. We want to allow folks to get in touch via a means that best suits them, so a form and a phone number will ensure the best overall results for local business enquiries. We tend to prefer one big CTA (call to action), but we can also use a smaller secondary CTA at the bottom of the page to hoover up those leads for those that traverse the full page length.
  7. Social proof: We need reviews, testimonials, and even case studies where relevant. Prove to your audience beyond a reasonable doubt that you can do what you do and do it well.
  8. Your team: Strength of local businesses can be that the customer gets to deal with a local representative. Not a call centre. So, put your team in front of people. Humanise the landing page. Show Tom and Harry from the office who will be answering your call.

Design of Local SEO:

If you want to design a local SEO landing page, then read the following elaborated steps:

1. Narrow down your target audience and figure out where they are locatedThis is the most important step of designing a local SEO landing page. You need to figure out your target audience and their geographic location. It will be easier to make them find you go through this step. Go through the Audience insights regularly to find out where your customers live. You should add the location of your stores and complete contact information to make sure that your customers can reach you easily. 

You can find the location of your audience via Google Analytics too. For doing that go to: Google Analytics dashboard then go to the “Audience”, then “Interests”, then  “Geo” , then “Location”. After that, click on one of the countries to see where your audience is based.

2. Use metadata:You should use localized metadata for relevance. Relevance has a lot of significance in the search term algorithm. Relevant keywords define quality content. The metadata is a really important part of your landing page. So you should keep in mind that and it should be optimized very carefully. You don’t have to add too many keywords because your website could be detected as spam by the search engines. Make sure you add the keywords smartly. The metadata consists of Title tags, keywords, and Meta descriptions.

3. Optimize your page for mobile users:In the current age, most people use mobile phones to make searches instead of using a PC. A survey shows that more than 50% of the 100 Billion monthly search results come from cell phones while more than 60% of all the Google searches are done via cell phones as well. Keeping that in mind, you should work on optimizing for mobile users.

Geographic location is also really important when you are optimizing your landing pages for mobile use. Most mobile users are looking for something in their area. You need to optimize your site carefully. Keep in mind the loading speed as well. If the speed is slow, the users will leave and will not visit your page again.


For getting the most traffic, design landing pages separately for every city you plan to target. Make unique and user-friendly content for your page as well. It should contain plain and simple language which is easy for everyone to understand. You need to invest a lot of your time and energy to make the local SEO landing page.  

A lot of people mistake their priorities by just focusing on the aesthetic, good design and easy user experience of the landing page. While all of these things are really important, you should focus on its functionality too. It works quite differently in Google landing pages. If you go through the Google analytics carefully, you’ll see that Google shows landing pages as any page on which the users entered your website. If people visit your website through the about page. Google will use that as a landing page, even though you may not be thought about your about page in that way.

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How to write SEO content articles?


Here are a few tips that will help you write an SEO content article

1. Search for the right keywords

2. Make sure that you work on Readability

3. Connect with the readers by writing something they care about

4. Know the basics of technical SEO

5. Your content should be long and detailed.

6. Focus on your analytics

7. Update your content regularly and realize it takes time to become an expert



If you want to improve your content marketing, you should look into SEO content. SEO content is also really important for online PR services and social media management.  

Here are a few tips that will help you write an SEO content article:

1. Search for the right keywords: 

You have to make sure that your SEO content reaches the right people and you can make that happen by optimizing it with targeted keywords. Targeted keywords mean phrases or terms which your niche audience is actively searching. To find this niche audience you should know what kind of information they need, why they need it, and which keywords are they using to search. You have to look for the right audience by looking into their demographics, preferences, and stats. After doing that, look for relevant keywords that relate to your audience’s search intent and your expertise.

If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.

Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep track of how many times you work the keywords into your content, and use the right tools to track where you rank for the keywords you target. Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore.

While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much (and often, it’ll hurt it). As is the case with any bit of SEO strategy, you’ve got to be tactical.

Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.

As an added note, it should never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write gibberish, you’ve gone too far.

Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.

2. Make sure that you work on readability:

 To make it to the top of the search engine results, make sure that you make your SEO content readable. Your content should be easy to read and interesting so that people stay on your page and don’t leave right away. You shouldn’t brag in your SEO content. State facts and try to be truthful. Make sure that your content is organized, clear and logical.

3. Connect with the readers by writing something they care about:

Make sure that you humanize your articles. It should look like that it’s written by a human so that a reader can have a connection with your content. You should make your content unique by adding value to it. Research in-depth what your targeted audience cares about and include that in your content.

Before you set out to do any kind of SEO writing, ask yourself this: who cares?

We’re not being facetious, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people!

When you’re writing, you should always seek to offer some sort of value to your readers. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else?

Nobody knows your business like you do — so use that to your SEO advantage.

If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, linkbait, or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).

4. Know the basics of technical SEO: 

Your SEO content could be really successful if you know some basics of technical SEO. If you want to build a strategy, understanding Google crawls pages and hands out link authority can help you.  SEO content writing isn’t just one article, it’s about writing and combining a lot of them. All the keyword optimization in the world won’t help you if your site isn’t even indexed.

As a writer, you aren’t expected to know how to migrate a site, or to enable HTTPS across an entire domain. You don’t really have to know about how to maximize a crawl budget, and you don’t have to know about minifying JavaScript. Yet, knowing a few things about technical SEO can make you a better SEO writer.

First off, understanding how Google crawls pages and hands out link authority can help you build a strategy. After all, content writing isn’t just about writing a singular blog post — it’s about writing (and linking up) a bunch of them.

If you have a good understanding of how your blog is structured, you can help make everything a little bit more efficient — which means that a backlink to one of your posts will give your site the maximum benefit.

It also helps to understand how to optimize a website for more than just keywords.

Keeping your images small, ensuring that there aren’t too many popups on a particular page, or simply being able to make sure that your blog posts are indexed are all skills you should have as an SEO writer.

5. Your content should be long and detailed

Search engines love longer articles. Write long articles and explore the topics from every angle. Go farther than surface-level research. Try Google Scholar or industry data to expand your research. Your SEO content could benefit a lot if you go deeper and farther into a particular topic. Sure, 100 words of fresh content are better than no new content at all — but how much value can you really deliver in a Tweet?

Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it.

6. Focus on your analytics: 

You should not just post the SEO content and forget about it, in fact, you should regularly monitor your content using Google analytics. If your page has a high bounce rate that means your content isn’t grabbing the readers’ attention and thus resulting in the low rankings of the search engine. It also means that your content doesn’t have the right keywords. Annoying pop-ups, too many or strange advertisements, or a bad design could be the few reasons why people don’t stay on your page for too long. If you’re using WordPress to upload your content, there are a lot of free online PR tools that you can use.

7. Update your content regularly and realize it takes time to become an expert:

You should always update your content regularly to keep up with the current world. You don’t want to fall behind in the competition. SEO content writing is a skill and it takes a lot of time to become an expert of a particular skill. You need to be patient and work hard. Make all of your efforts to be successful. Get online training and keep yourself updated with the latest techniques as well. The main difference between professional SEO article writers and regular people is an eye for self-editing.

If you’re able, it’s always a good idea to have someone else take a look at your work before you hit publish. Even if they aren’t an SEO writer (or editor), the second set of eyes can catch a lot of easy-to-miss mistakes.


Not everyone is an expert writer, and if you don’t have a writing background, you might struggle. Do your best, and see what you can accomplish. After a few months, if it just isn’t working out, you can find additional training, a content writing service, or a content marketing company to do it for you.

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