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SEO Ecommerce

Article by Waheed Qadir in ,  - January 7, 2020


Why do we need SEO in the first place?

Ecommerce SEO

Seo Ecommerce strategies

·       Know your competitors

·       Make a workflow:

·       Work on prioritizing the pages

·       Keyword research.

·       Site architecture.

·       On-Page SEO..

·       Technical SEO..

·       Local SEO..

·       Content marketing.

·       Link Building.

·       Measuring SEO..



SEO is the most crucial step in getting traffic on your e-commerce website. SEO has a lot of importance in online e-commerce stores. SEO e-commerce helps in making your online store become more visible in the search engine results pages (SERPs). You can use relevant keywords so that when people search for products that you sell or services that you provide, you can appear at the top of the search results. SEO is really cost-effective as well. In the current digital world, if you want your e-commerce business to be successful, you need to use Search Engine Optimization techniques.

Search engine optimization is low-hanging fruit for e-commerce websites. Despite the fact that SEO has the highest ROI of any e-commerce marketing campaign, most online shops are put together with little to no consideration of search engines.

Instead, we rely on social media or paid ads. Which are great and all, but require a constant effort and stream of income. SEO, on the other hand, only requires effort upfront — once you rank, you practically make sales on autopilot with no recurring expense.

Why do we need SEO in the first place?

Search Engine Optimization (SEO) is the scientific art of optimizing your website around specific keywords in order to rank higher in search results, such as Google.

Google’s goal is to rank search results that answer all of the searcher’s questions so well that they don’t need to return to Google for another answer.

So how do you do that?

  • Reveal the most thorough answers to the widest range of questions around the topic.
  • Use better images, videos, or examples to explain your points.
  • Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc.
  • Get people talking about (and linking to) you.

Additionally, a study by SEMrush examining 13 e-commerce categories found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic. For e-commerce, that means writing thoroughly, vivid product descriptions with beautiful, eye-catching photography and plenty of reviews to help visitors make purchase decisions.

It also means making it easy for visitors to purchase by making the buttons big enough, keeping your site glitch-free, and showing social proof of your best products.

E-commerce SEO:

Ecommerce SEO mostly works on optimizing your product descriptions, headlines, and metadata for search experience. Make a separate and dedicated page for every product that you plan to sell to attract more traffic from the search engines. Make a list of all the relevant keywords that are popular and related to your products for all the pages on your e-commerce store.

You should design a proper content strategy that will help you accomplish your goals. If your SEO optimization is excellent, it will help your e-commerce store rank on the first page of SERPs. You should get ready for major sales for the major events around the globe like Black Friday, Ramadan, Halloween, Thanksgiving, Eid, Christmas and New Year. Make sure that you avail every opportunity that you can get. Optimize your e-commerce store in such a way that you achieve a really good audience.

It’s necessary that your website appears in the search engine results because if it does not, you can lose a lot of interested prospective eCommerce customers or clients. You need to make sure that your products are easily findable over the internet and you can make that happen by e-commerce SEO. You can attract your target audience without spending a lot of money on advertisement. You need to add SEO friendly product descriptions as well.

The content of your website shouldn’t be overwhelming. In fact, it should be interesting. The language should be simple and easy to understand. Your content needs to be original and unique. You also need to define the target audience for your e-commerce store. That will help you connect with your target audience and you can choose the keywords accordingly. SEO helps you gain traffic for your e-commerce store and it has the power to make your business successful.

Seo e-commerce strategies:

SEO e-commerce is tricky and it could get hard at times, but you can develop a good e-commerce Search Engine Optimization strategy to be successful. Some of the tips to develop a good SEO eCommerce strategy are listed below:

  • Know your competitors: You should develop your e-commerce SEO strategy in such a way that it outsmarts your competitors. Keep yourself updated with your competition’s websites and check out their SEO strategies. Figure out how you can be better than them. You have to compete to be successful in the business industry.
  • Make a workflow: You need to meet a lot of particular requirements for Search Engine Optimization. You have to choose relevant and famous keywords. You have to add metadata. You need to label all of your images correctly. You need to organize all of your data and be smart about everything. Remember that adding too many keywords can make search engines identify your website as spam.
  • Work on prioritizing the pages: You need to prioritize the pages on your website that receive the most traffic. Work on them first. If you want customers to focus on a particular product, then optimize its page first.
  • Keyword research to find the types of keywords customers are searching.
  • Site architecture based on your keyword research.
  • On-Page SEO through strategic keyword optimization in meta tags and content.
  • Technical SEO to help ensure search engines can crawl your site efficiently.
  • Local SEO to help drive local organic traffic.
  • Content marketing to drive additional organic visitors.
  • Link Building to help improve the authority of your website.
  • Measuring SEO success with tools like Google Analytics and Ahrefs.


If you want your site to get hundreds, thousands or even hundreds of thousands of monthly visitors, you need to learn e-commerce SEO today. A simple SEO campaign can result in hundreds of extra sales. And it doesn’t have to take you years to achieve, either. Follow the steps in this guide and you’ll be above your leagues' competition. You’ll start to rank on the first page — and even in the top 3 results — for all your shop’s main keywords. It really is a no-brainer. If you found this guide helpful, please take a moment to share it so we can help as many store owners as possible grow their business!

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