How to write Shopify SEO product description


What is an SEO friendly Description?

1. Optimization of your Shopify site: 

2. Write longer product descriptions

3. Search the appropriate targeted words:

4. Use alternate words and phrases

5. Optimize titles and Meta descriptions for your products

6. Use Shopify SEO tools and apps

7. Define your target audience

8. Use the language of your customer

9. Highlight the Key Features



Online buyers look for products that satisfy their needs. They can simply compare an online product with the one available at a brick-and-mortar shop. The internet has made it that easy. In the online shopping world, the SEO-friendly product description is not only for search engines but also to convince visitors. You should write optimized content to cater to the needs, expectations, and common search behaviour of users. The moment you start writing just for the search engine, your product description may start lacking the power of engagement and conversion.

Are you looking for a guide for Shopify SEO to get more traffic on your page? Getting your e-commerce store easily available to people and maintaining its ranking in the search engines isn’t an easy task at all. After setting up your e-commerce store, you need to figure out how to make it SEO-friendly and how you’re going to reach your target audience.

You may not know that but search engine rankings make a major part in how easily people find your page or store. To make sure that your store has a top ranking in the search engines, you need to add more keywords in the product descriptions that people usually search for. In this guide, we are going to help you master SEO for your product description through the following steps:

What is an SEO friendly Description?

An SEO-friendly description is one that is engaging. It has to be readable by both users and search engines that constantly scan and index your page.

Here are a few guidelines that can be followed to help you craft an SEO-friendly product description.

1. Optimization of your Shopify site

It’s very important that you organize all the data on your Shopify site. If people can find the stuff they’re looking for easily on your site, they will stay longer on the website and they’re more likely to visit your store again. That’s great for your business. In addition to your product pages, you should have “contact us” and “about us” pages as well. It humanizes you and the buyers are more likely to trust you if they feel a connection with you.

2. Write longer product descriptions:

Writing a longer product description is better than writing just a few sentences for your product. You shouldn’t bother the buyers with too much text but write enough content to add all the keywords and it should show that you have a better understanding of the product. Your product description should include all the benefits of the product and write about what makes your product unique. Try to be more truthful and honest. Give the users clear facts instead of bragging about your products.

3. Search the appropriate targeted words:

This is the most important part of writing product descriptions. Research all the important keywords that people usually search for and that are related to your products. Make a list of different topics that buyers care about and search the keywords accordingly. Invest all of your time and energy in this step because it can really improve your rankings in the search engines which is obviously beneficial for your business.

4. Use alternate words and phrases:

While writing the product descriptions, keep in mind that you should use alternate words, phrases, and even spellings considering how users might locate the product and find ways to integrate all of these into your description. You should know that in different areas of the world, people have different spellings or names for the same item.   

5. Optimize titles and Meta descriptions for your products:

The meta description refers to the text that is displayed in search engine results next to the title tag. The meta description is used for web pages, product pages, collection pages, and blog posts in Shopify. Remember that every page has a unique Meta description that uses simple and direct language. An excellent description makes more people follow or click the link of your store’s website.

The keywords you enter should incorporate in your content naturally instead of being forced, so make sure that you write the descriptions yourself to humanize the content. If they seem difficult or forced to work in the flow, you should consider using different keywords for your content.

6. Use Shopify SEO tools and apps: 

You can use different Shopify SEO tools and apps to increase your search engine rankings. Some of them are as follows:

7. Define your target audience:

Every product has a target audience. But how you will be able to use that depends on you how well you can define your target audience and target it.

You will be able to write better sales copy for your product when you know of the people you are going to sell. You should create a buyer persona and refer to it each time you write a product description. To start creating the buyer persona, understand the common behaviour of your target audience and research their pain points.

8. Use the language of your customer:

The choice of words for a product description is critical and depends on your target audience. Every individual has his or her own level of vocabulary which they can easily understand. While writing an essay for university graduates, you may use difficult words. But, when it comes to the readability of a common user, every write-up needs to be simple and in plain language.

While shopping online users do not expect to confront words they are not very familiar with. For an e-commerce website, whether your target is an old doctor or a millennial teenager, it’s better to avoid verbose words and just keep it simple.

In this fast-paced era, no one wants to spend a lot of time in your store just to know a product. They want a few simple sentences to find what they are looking for.

9. Highlight the Key Features:

Highlighting the key features of your products is very vital as not all users are going to read long descriptions you put beside your products. You can write short and brief descriptions that state what the product is about or does. After that is done, you can have space right underneath or beside the product where you list the most vital features of the product.


Writing SEO-optimized product descriptions is a continuous process. Whenever you finish up writing sales copy, you review it after a certain period and find more room for improvement.

There are many ways of describing a product, but you need to select a tone according to your buyer’s persona and highlight the features that are high in demand.

To succeed in your product niche, you need to fill in the missing links by crafting an SEO-friendly description that exclusively highlights the most important benefits of your products and makes you the best choice for potential buyers.

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