If you want to improve your content marketing, you should look into SEO content. SEO content is also really important for online PR services and social media management.
You have to make sure that your SEO content reaches the right people and you can make that happen by optimizing it with targeted keywords. Targeted keywords mean phrases or terms which your niche audience is actively searching. To find this niche audience you should know what kind of information they need, why they need it and which keywords are they using to search. You have to look for the right audience by looking into their demographics, preferences and stats. After doing that, look for relevant keywords that relate to your audience’s search intent and your expertise.
If you’re going to post content on your site anyway, you might as well take the time to make sure Google takes notice of your effort.
Find out which keywords and phrases people are searching for (as well as what you can be competitive in), and make yourself a keyword spreadsheet. Keep track of how many times you work the keywords into your content, and use the right tools to track where you rank for the keywords you target. Once upon a time, being an SEO content writer just meant dumping keywords into your copy — but that’s not how the game is played anymore.
While it’s still a good idea to include your target keyword throughout your article, peppering your copy with forced keywords won’t really move the dial much (and often, it’ll hurt it). As is the case with any bit of SEO strategy, you’ve got to be tactical.
Include your keyword in the title, in the first 300 words, and in the first H1 or H2 (though, it should be noted that it isn’t necessary to hit both — just make sure you have it in one of them). After that, you should be trying to use variations of your keyword.
As an added note, it should never be a struggle to fit your keyword in your copy. Ideally, your keyword should feel natural in your writing — if you feel like you’re starting to write gibberish, you’ve gone too far.
Remember, the people using search engines are searching for that particular phrase because they want to know more about it/buy it, so it makes sense to give them what they’re looking for. You’ll get more clicks if you do — it’s one of the tricks of the trade for professional SEO article writers.
To make it to the top of the search engine results, make sure that you make your SEO content readable. Your content should be easy to read and interesting so that people stay on your page and don’t leave right away. You shouldn’t brag in your SEO content. State facts and try to be truthful. Make sure that your content is organized, clear and logical.
Make sure that you humanize your articles. It should look like that it’s written by a human so that a reader can have a connection with your content. You should make your content unique by adding value to it. Research in-depth to what your targeted audience cares about and include that in your content.
Before you set out to do any kind of SEO writing, ask yourself this: who cares?
We’re not being facetious, here — too often, article writers just pump out content for no real reason, with no real strategy behind it. They forget that actual humans need to want to read this stuff — you’re not really writing for Google’s algorithms, you’re writing for people!
When you’re writing, you should always seek to offer some sort of value to your readers. What can you tell them that no one else can? What service can you provide that’s unique? What knowledge can you share that can’t be found anywhere else?
Nobody knows your business like you do — so use that to your SEO advantage.
If not, you can at least discuss news relating to your business. When in doubt, look at your list of SEO keywords and see what kind of list, link bait or in-depth posts you can work those keywords into. Don’t be afraid to interview some experts, either (if you quote them and feature their expertise in your post, they’ll be likely to share your content via their social channels — this way, you can leverage larger networks to increase the size of your own).
Your SEO content could be really successful if you know some basics of technical SEO. If you want to build a strategy, understanding Google crawls pages and hands out link authority can help you. SEO content writing isn’t just one article, it’s about writing and combining a lot of them. All the keyword optimization in the world won’t help you if your site isn’t even indexed.
First off, understanding how Google crawls pages and hands out link authority can help you build a strategy. After all, content writing isn’t just about writing a singular blog post — it’s about writing (and linking up) a bunch of them.
If you have a good understanding of how your blog is structured, you can help make everything a little bit more efficient — which means that a backlink to one of your posts will give your site the maximum benefit.
It also helps to understand how to optimize a website for more than just keywords.
Keeping your images small, ensuring that there aren’t too many popups on a particular page, or simply being able to make sure that your blog posts are indexed are all skills you should have as an SEO writer.
Search engines love longer articles. Write long articles and explore the topics from every angle. Go farther than surface-level research. Try Google Scholar or industry data to expand your research. Your SEO content could benefit a lot if you go deeper and farther into a particular topic. Sure, 100 words of fresh content are better than no new content at all — but how much value can you really deliver in a Tweet?
Search engines tend to give preference to longer blogs and articles, and for good reason. Try to shoot for at least 600 words, but if you can get to 1,000 or more, go for it.
You should not just post the SEO content and forget about it, in fact, you should regularly monitor your content using Google analytics. If your page has a high bounce rate that means your content isn’t grabbing the readers’ attention and thus resulting in the low rankings of the search engine. It also means that your content doesn’t have the right keywords. Annoying pop-ups, too much or strange advertisement, or a bad design could be the few reasons why people don’t stay on your page for too long. If you’re using WordPress to upload your content, there are a lot of free online PR tools that you can use.
You should always update your content regularly to keep up with the current world. You don’t want to fall behind in the competition. SEO content writing is a skill and it takes a lot of time to become an expert of a particular skill. You need to be patient and work hard. Make all of your efforts to be successful. Get online training and keep yourself updated with the latest techniques as well. The main difference between professional SEO article writers and regular people is an eye for self-editing.
If you’re able, it’s always a good idea to have someone else take a look at your work before you hit publish. Even if they aren’t an SEO writer (or editor), a second set of eyes can catch a lot of easy to miss mistakes.
Not everyone is an expert writer, and if you don’t have a writing background, you might struggle. Do your best, and see what you can accomplish. After a few months, if it just isn’t working out, you can find additional training, a content writing service, or a content marketing company to do it for you.
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